Dental Tourism Vietnam Vietnam Travel Guide

“Glowcation” Is the Hottest Travel Trend of 2026 — And Vietnam Is Made for It

By 7ca098

February 25, 2026

There’s a new word making the rounds in the travel industry this year: Glowcation. It’s exactly what it sounds like — a holiday where you don’t just relax, you come home looking and feeling noticeably better. Think dental makeovers, skin treatments, wellness retreats, and yes, a serious glow-up.The trend has been gaining traction globally, particularly among Gen Z and millennial travelers who see self-improvement as a natural part of travel. Reports suggest that around 50% of travelers now engage with local beauty and wellness services during their trips, and nearly 40% of younger travelers actively plan skincare or beauty treatments abroad.

Vietnam sits in a sweet spot for this. The cost of high-quality dental and aesthetic treatments here is a fraction of what you’d pay in Australia, the US, or the UK — and the quality, at the right clinics, is genuinely comparable. Add in the country’s growing reputation for wellness retreats, incredible food, and affordable luxury accommodation, and you’ve got the perfect glowcation destination.

At Picasso Dental, we see this trend playing out every week. Patients fly in for veneers, implants, or a full smile makeover — and while their dental work is in progress, they’re exploring night markets in Hanoi, surfing in Da Nang, or getting spa treatments in Hoi An. By the time they fly home, they’ve got a new smile and a tan. Not a bad combination.

The Vietnamese government is paying attention too. The Ministry of Culture, Sports and Tourism has started working with the Ministry of Health specifically to develop medical tourism products — dental tourism included. Vietnam’s 90-day e-visa makes it easy to stay long enough for multi-stage treatments and still have plenty of time to enjoy the country.

If you’ve been putting off dental work because of cost, or you just want an excuse to take a trip that actually improves your life in a tangible way, a glowcation in Vietnam might be exactly what you need.

Ready for your own glowcation? We can put together a treatment timeline that fits around your travel plans. Many patients combine their dental work across our Hanoi, Da Nang, or Ho Chi Minh City clinics depending on their itinerary.